Enroll this week to receive a 10% tuition reduction
About the Course
Our eight-week, online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.
You Will Learn To:
- Identify and evaluate various types of marketing data, including emerging sources and attributes
- Align marketing data strategy to key business goals and develop KPIs to assess business impact
- Explain how marketing data can be utilized to address company-specific use cases and business objectives
- Evaluate data governance standards for consumer consent compliance and regulation
After Completing the Course, You Will Be Able To:
- Deploy strategic alignment and actions to accelerate company strategy
- Leverage your knowledge of the marketing data ecosystem to amplify strategy and support use cases
- Identify and develop strategic inputs into a marketing data strategy and plan
- Be awarded a credential from the University of Chicago and become part of the UChicago network
Career Outlook
Big data serves as the conduit through which marketers can establish closer proximity to consumers. By amassing and analyzing swathes of data, marketers are afforded a deeper look into customers’ patterns—knowledge that was previously out of reach. In the last few years, 90% of all the data that currently exists was created. The big data explosion has led to new approaches to marketing research and strategy. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.
61
kis the average base salary for a marketing data analyst in the United States
Source: Payscale
2.5 quintillion
bytes of data are created daily
Source: Forbes
19%
is the anticipated growth in marketing research analysis positions from 2021 to 2031
U.S. Bureau of Labor Statistics
- Big Data Engineer
- Big Data Marketing Manager
- Business Intelligence Analyst
- Chief Marketing Officer
- CRO Specialist
- Customer Insights Analyst
- Digital Marketing Director
- Digital Marketing Engineer
- Growth Marketer
- Marketing Data Analyst
- Marketing Research Analyst
- Marketing Strategy Planner
- Pay-Per-Click (PPC) Manager
- SEO Specialist
Meet Your Instructor

Edward Ramsey has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive, he leads enterprise initiatives to innovate services, grow revenue, build technologies, and drive business transformation.

Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.