Logo-U-Chicago.svg

Big Data in Marketing

Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.

Register today and save 5%

Course modules will pause after Friday, December 23, 2022, and resume on Monday, January 2, 2023. Enjoy the holiday break!

About the Course

Our eight-week, online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.

You Will Learn To:

  • Identify and evaluate various types of marketing data, including emerging sources and attributes
  • Align marketing data strategy to key business goals and develop KPIs to assess business impact 
  • Explain how marketing data can be utilized to address company-specific use cases and business objectives 
  • Evaluate data governance standards for consumer consent compliance and regulation

After Completing the Course, You Will Be Able To:

  • Deploy strategic alignment and actions to accelerate company strategy 
  • Leverage your knowledge of the marketing data ecosystem to amplify strategy and support use cases 
  • Identify and develop strategic inputs into a marketing data strategy and plan 
  • Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network 
Request for Information
https://online.professional.uchicago.edu/info-typ/mkb-bdm-infotyp/
https://online.professional.uchicago.edu/info-typ/mkb-bdm-infotyp/

Career Outlook

Big data serves as the conduit through which marketers can establish closer proximity to consumers. By amassing and analyzing swathes of data, marketers are afforded a deeper look into customers’ patterns—knowledge that was previously out of reach. In the last few years, 90% of all the data that currently exists was created. The big data explosion has led to new approaches to marketing research and strategy. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.   

$

61

k

The average base salary for a marketing data analyst in the United States   

Source: Payscale

2.5 quintillion

The number of bytes of data that are created daily    

Source: Forbes

19%

The anticipated growth in marketing research analysis positions from 2021 to 2031 

U.S. Bureau of Labor Statistics

  • Big Data Engineer  
  • Big Data Marketing Manager  
  • Business Intelligence Analyst  
  • Chief Marketing Officer  
  • CRO Specialist  
  • Customer Insights Analyst  
  • Digital Marketing Director  
  • Digital Marketing Engineer  
  • Growth Marketer  
  • Marketing Data Analyst  
  • Marketing Research Analyst   
  • Marketing Strategy Planner  
  • Pay-Per-Click (PPC) Manager  
  • SEO Specialist  

Meet Your Instructor

Edward Ramsey, BSc
Edward Ramsey, BScFounder and Principal Consultant of 444 Ignite
Read More

Edward Ramsey, founder and principal consultant of 444 Ignite, has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive at a multibillion-dollar marketing services company, Ramsey leads enterprise initiatives to innovate services, grow revenue, build new technologies, and drive business transformation. Moreover, he successfully delivers analytics applications at scale, drives advertising and marketing performance, and makes business impact—monetizing new data products and growing incremental revenue. Ramsey has spent the last seven years leading digital transformation initiatives, including ad tech merger and acquisition (M&A) activity, launching new data products, integrating new digital channels, and expanding analytics capabilities and services.
His experience consulting with the Top 100 advertisers enables him to leverage insights and expertise available to only a few in this space. Because of his deep domain knowledge, he is frequently sought out to speak at industry events, and his work has been published in several industry publications.

img entrance U-Chicago

Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

– Greg Green, PhD, Associate Senior Instructional Professor and Director of the MScA Program at the University of Chicago.

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.