Limited spots.
About the Course
The University of Chicago’s online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for managing, exploring, analyzing, and activating existing and emerging data streams.
After completing the course, you will be able to:
- Identify and evaluate various types of marketing data, including emerging sources and attributes.
- Align marketing data strategy to key business goals and develop KPIs to assess business impact.
- Explain how marketing data can be utilized to address company-specific use cases and business objectives.
- Evaluate data governance standards for consumer consent compliance and regulation.
Earn a credential certifying completion from the University of Chicago and become part of the UChicago network.
Career Outlook
Amassing and analyzing swathes of data affords marketers a deeper look into customer patterns. In the last few years, 90 percent of all the data that currently exists was created. The big data explosion has led to new marketing research and strategy approaches. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.
22%
Source: U.S. Bureau of Labor Statistics
- Big Data Engineer
- Big Data Marketing Manager
- Business Intelligence Analyst
- Chief Marketing Officer
- CRO Specialist
- Customer Insights Analyst
- Digital Marketing Director
- Digital Marketing Engineer
- Growth Marketer
- Marketing Data Analyst
- Marketing Research Analyst
- Marketing Strategy Planner
- Pay-Per-Click (PPC) Manager
- SEO Specialist
Meet Your Instructor
Edward Ramsey, BSc
Founder and Principal Consultant at 444 Ignite
Edward Ramsey has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive, he leads enterprise initiatives to innovate services, grow revenue, build technologies, and drive business transformation.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.