Potential Roles in Digital Marketing

Channel Marketing Director Content Strategist Digital Marketing Manager Digital Strategist E-commerce Marketing Specialist Email Marketing Specialist Internal Marketing Specialist Paid Search Manager SEO and SEM Specialist User Experience Designer Virtual Reality Developer Web Marketing Manager

Explore the opportunities and challenges that accompany interacting with diverse populations in the digital age Make smart, strategic decisions around digital marketing initiatives. Be prepared to design and execute effective and ethically-minded digital marketing strategies with clarity and courage Be equipped to stay on top of whatever industry changes may come your way

Understand current and emerging digital marketing concepts, strategies, and tools Apply practical knowledge within your workplace and be prepared to evaluate opportunities in the field of digital marketing Capitalize on digital marketing to drive business results within your organization while maintaining an ethical, human-centered approach Picture your role within a larger network and feel a sense of solidarity in your efforts to find your fit in digital marketing and drive results in your organization Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network

Big Data in Marketing

Name: Big Data in Marketing Online Course - The University of Chicago
Uploaded: 2022-07-06T15:46:22+02:00
Description: Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your

Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.

Limited spots. Enroll now.

About the Course

Our eight-week, online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for exploring, managing, analyzing, and activating existing and emerging streams of data.

You Will Learn To:

Identify and evaluate various types of marketing data, including emerging sources and attributes
Align marketing data strategy to key business goals and develop KPIs to assess business impact
Explain how marketing data can be utilized to address company-specific use cases and business objectives
Evaluate data governance standards for consumer consent compliance and regulation
Deploy strategic alignment and actions to accelerate company strategy
Leverage your knowledge of the marketing data ecosystem to amplify strategy and support use cases
Identify and develop strategic inputs into a marketing data strategy and plan
Be awarded a credential from the University of Chicago and become part of the UChicago network

Request for Information

https://online.professional.uchicago.edu/info-typ/mkb-bdm-infotyp/

Career Outlook

Big data serves as the conduit through which marketers can establish closer proximity to consumers. By amassing and analyzing swathes of data, marketers are afforded a deeper look into customers’ patterns—knowledge that was previously out of reach. In the last few years, 90% of all the data that currently exists was created. The big data explosion has led to new approaches to marketing research and strategy. Diverse positions abound within this rapidly evolving field, especially in digital marketing, e-commerce, and multichannel marketing.

is the average base salary for a marketing data analyst in the United States

Source: Payscale

2.5 quintillion

bytes of data are created daily

Source: Forbes

19%

is the anticipated growth in marketing research analysis positions from 2021 to 2031

U.S. Bureau of Labor Statistics

Potential Big Data-Driven Roles in Marketing

Big Data Engineer

Big Data Marketing Manager
Business Intelligence Analyst
Chief Marketing Officer
CRO Specialist
Customer Insights Analyst

Digital Marketing Director
Digital Marketing Engineer
Growth Marketer
Marketing Data Analyst
Marketing Research Analyst

Marketing Strategy Planner
Pay-Per-Click (PPC) Manager
SEO Specialist

Meet Your Instructors

Edward Ramsey, BSc

Founder and Principal Consultant of 444 Ignite

Edward Ramsey has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive, he leads enterprise initiatives to innovate services, grow revenue, build technologies, and drive business transformation.

Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”
– Greg Green, PhD, Associate Senior Instructional Professor and Director of the MScA Program at the University of Chicago.

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.