About the Course
The University of Chicago’s online Digital Marketing course will equip aspiring marketers with the concepts, language, resources, and strategic insight to thrive in digital marketing.
You Will Learn To:
- Navigate the opportunities and challenges that accompany interacting with diverse populations in the digital age.
- Make smart, strategic decisions around digital marketing initiatives.
- Design and execute effective and ethically-minded digital marketing strategies with clarity and courage.
- Be equipped to stay on top of whatever industry changes may come your way.
Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.
Career Outlook
Digital marketing occupies a pivotal role in business; its imprint—solidified, its reach—expansive. The curation of an organization’s digital presence affords proximity to customers that was once considered unattainable and promotes a well-rounded grasp of one’s target audience. Digital marketing professionals equipped to navigate the shifting virtual sphere with finesse are laying the foundation for the future of marketing.
50
kThe average annual base pay for a digital marketing specialist in the United States.
Source: Payscale
786.2
bThe estimated value of the global digital advertising and marketing market by 2026.
Source: GlobeNewswire
- Channel Marketing Director
- Content Strategist
- Digital Marketing Manager
- Digital Strategist
- E-commerce Marketing Specialist
- Email Marketing Specialist
- Internal Marketing Specialist
- Paid Search Manager
- SEO and SEM Specialist
- User Experience Designer
- Virtual Reality Developer
- Web Marketing Manager
Meet Your Instructors
These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.
Miriam Brosseau, MA
Principal, Tiny Windows Consulting
Miriam Brosseau is the principal of Tiny Windows Consulting, a communications and strategy consultancy that helps mission-driven leaders make the world a kinder, braver, more curious place by asking bigger questions and telling smaller stories.
Brosseau has served in nonprofits, including running the Jewish TED-style platform ELI Talks. She was also the Chief Innovation Officer of See3 Communications, working with organizations like the Alzheimer’s Association, the BUILD Initiative, and Make-A-Wish America to develop digital storytelling strategies, content, and digital marketing capacity.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
