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Marketing Analytics for Leaders

Connect your organization’s data with marketing strategy, decision-making, and results.

Limited spots.

About the Course

The University of Chicago’s eight-week online Marketing Analytics for Leaders course will equip you with the skills and tools to analyze and interpret data, providing strategic recommendations on positioning, pricing, and target audiences to drive growth.

You Will Learn To:

  • Explain the core principles of data analytics and their connection with marketing strategies.
  • Leverage data to create strategic competitive advantages.
  • Apply data-driven strategies to lead marketing and organizational initiatives.
  • Improve your understanding of customers through insights and analysis.
  • Communicate and act on results through data storytelling.
  • Find, extract, organize, and describe data to support decision-making.


After successfully completing the course, you will receive a credential certified by the University of Chicago.

Request for Information

Career Outlook

The U.S. Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the above-average rate of 8.1%, creating 26,000 new jobs over the next eight years. Significant new growth areas include digital marketing, multichannel marketing, and e-commerce.

To succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical and analytical skills have become the key to employability.




The median pay for marketing managers in the United States.

Source: U.S. Bureau of Labor Statistics


The ranking of Market Research Analyst in US News and World Report’s 2021 Best Business Jobs.

Source: U.S. News and World Report


The CAGR of the marketing analytics market over the next five years.

Source: Mordor Intelligence

  • Account Manager
  • Advertising Manager
  • Business Analyst
  • Business Development Analyst
  • Digital Brand Manager
  • Digital Marketing Analyst
  • Market Research Analyst
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Manager
  • Promotions Manager

Meet Your Instructors

Bridget Sheahan, MBA, CFA

Vice President of Analytics and Insights, Vericast

Bridget Sheahan works as the VP of Analytics and Insights at Vericast, a global media and marketing services company. She leads teams that work with companies of all sizes and verticals to create, innovate, and consult on marketing strategy. Prior to her current role, Sheahan held a number of analytics-related and marketing positions at retail, automotive, and financial companies.

She earned a BA from Colgate University and an MBA from the University of Pittsburgh’s Katz Graduate School of Business.

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Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have the opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.