Limited spots. Enroll now.
About the Course
Our eight-week course focuses on core aspects of marketing analytics, types of data, modeling and collection, tests and models, delving into customer data, data storytelling, building a data-driven culture, and the future of data analytics.
You Will Learn To:
- Understand the core principles of data analytics and the connection with marketing strategies
- Leverage data to create strategic competitive advantages
- Apply data-driven strategies to lead marketing and organizational initiatives
- Improve understanding of customers through analysis and insights
- Communicate and act on results through data storytelling
- Find, extract, organize, and describe data to support decision-making
- Apply your new skills and tools to review and analyze data
- Leverage data to improve marketing and financial results
- Present strategic recommendations on positioning, pricing, and target audiences to drive growth
- Play an active role in creating a data-driven culture for your organization
- Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network
Career Outlook
- Account Manager
- Advertising Manager
- Business Analyst
- Business Development Analyst
- Digital Brand Manager
- Digital Marketing Analyst
- Market Research Analyst
- Marketing Analyst
- Marketing Data Analyst
- Marketing Manager
- Promotions Manager
Meet Your Instructors
Bridget Sheahan, CFA
VP OF ANALYTICS AND INSIGHTS, VERICAST
Bridget Sheahan works as the VP of Analytics and Insights at Vericast, a global media and marketing services company. Her role entails leading the analytics services, data innovation, and data science teams. Prior to this role at Vericast, Bridget held a number of analytics-related positions, including serving as executive director of Client Analytics, and before joining Vericast, she held numerous analytics roles at multi-unit US corporations.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
