About the Course
Over eight weeks, this course delves into leveraging data analytics to identify key customers, craft targeted strategies, and optimize business performance. You will master techniques like predictive modeling, segmentation, and campaign analysis to forecast sales and drive revenue growth through more effective campaigns and more efficient cross- and up-selling.
After completing the course, you will be able to:
Analyze, interpret, and leverage data to target the right audience.
Segment audiences effectively to optimize contact strategies.
Measure the impact and effectiveness of marketing campaigns.
Predict future customer purchases and forecast Customer Lifetime Value (CLV).
Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.
Career Outlook
Data and predictive analytics have become crucial for professionals and businesses that seek to grow and outpace their competition. This shift has led to a growing demand for data-savvy leaders with cross-functional management expertise, consultants who can translate complex data into actionable insights, and specialists equipped to drive measurable results.
$156
kThe median annual pay for advertising, promotions, and marketing managers in the United States.
Source: U.S. Bureau of Labor Statistics
#8
The ranking of business operations manager in U.S. News and World Report’s 2024 Best Business Jobs.
Source: U.S. News and World Report
23.1
%The projected CAGR of the global predictive analytics market from 2024 to 2032.
Source: Fortune Business Insights
- Business Intelligence Expert
- Chief Data Officer (CDO)
- Chief Financial Officer (CFO)
- Chief Marketing Officer (CMO)
- Chief Operating Officer (COO)
- Chief Revenue Officer (CRO)
- Customer Insights and Analytics Consultant
- Customer Relationship Manager
- Data Engineer
- Data Scientist
- Director of Business Intelligence
- Director of Data Strategy
- Director of Operations Analytics
- Market Research Analyst
- Marketing Analytics Manager
- Operations Research Analyst
- Predictive Analytics Consultant
- Predictive Analytics Manager
- Sales Operations Manager
- Vice President of Business Analytics
Meet Your Instructor
Dave Cameron, MSc
Data and Marketing Analytics Expert
Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation.
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
