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Strategic Data Storytelling

Craft data insights into narratives that spur action and create value.

Limited spots.

About the Course

This online program will provide you with the techniques and tools you need to turn insights into compelling narratives. Over eight weeks, you will learn the art of conveying data in a meaningful way to support stakeholder decision-making and drive action.

You Will Learn To:

  • Translate data into economic value while assessing effective data visualization strategies that link insights to business objectives.
  • Analyze data to determine patterns, key insights, action items, and storytelling potential.
  • Describe the key elements of a successful data story: knowing one’s audience, defining a goal, maintaining engagement, and being explicit about the takeaways.
  • Identify where and how a data story achieves its intended goals and where it can be optimized.
  • Use imaging tools to create data visualizations that align with the needs of the data story.
  • Distill data into key points using reports, dashboards, stories, and infographics.
  • Distill data into key points using reports, dashboards, stories, and infographics
  • Anticipate and manage questions from varied audiences.
  • Enhance decision-making by using appropriate cues and indicators for specific audiences

 

After successfully completing the course, you will receive a credential certified by the University of Chicago.

Methodologies and Techniques:

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Career Outlook

The global big data market is expected to grow to $229.4 billion by 2025, and an increasing number of organizations are in need of storytelling techniques—and data storytelling professionals—to communicate and visualize their data effectively. Nonprofits and Fortune 500 companies alike find this approach raises awareness of a brand, issue, product, or trend and inspires audiences to take action. Possessing both analytical skills and the ability to weave data into compelling narratives, data storytellers and visualization specialists are prized by enterprises that want to maximize their data’s value.

$

61

K

The average salary for an insight analyst in the United States

Source: Payscale

22

X

How much more likely we are to remember a fact when wrapped in a story

Source: Forbes

$

229.4

B

Expected big data market revenue by 2025

Source: Markets and Markets

  • Analytics Specialist
  • Business Analyst
  • Data Analyst
  • Data Architect
  • Data Engineer
  • Data Modeler
  • Data Storyteller
  • Data Visualizer
  • Database Administrator
  • Digital Analytics Insights Specialist
  • Insight Analyst
  • Insight Specialist
  • Machine Learning Engineer
  • Software Engineer
  • Statistician

Meet Your Instructor

These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.

instructor Rebeca Pop

Rebeca Pop, MA

Founder of Vizlogueo

Rebeca Pop is the founder of Vizlogue and an expert in data storytelling and visualization. She has delivered presentations to over 3,500 participants worldwide. Her training approach is grounded in understanding adult learning strategies and combines hands-on exercises with feedback sessions and real-life examples.

Pop has a decade of experience in marketing science and analytics at media agencies across industries. She has published thought leadership articles on Everviz.com, the Data Visualization Society’s Nightingale, and the UN blog. She earned her MA from the University of Oklahoma.

Bridget Sheahan, MBA, CFA

Vice President of Analytics and Insights, Vericast

Bridget Sheahan works as the VP of Analytics and Insights at Vericast, a global media and marketing services company. She leads teams that work with companies of all sizes and verticals to create, innovate, and consult on marketing strategy. Prior to her current role, Sheahan held a number of analytics-related and marketing positions at retail, automotive, and financial companies.

She earned a BA from Colgate University and an MBA from the University of Pittsburgh’s Katz Graduate School of Business.

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Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

What Our Participants Say

"This course is the best among the data storytelling offerings. It takes a deep dive through real-world exercises and case studies for reference. You will combine storytelling and critical thinking with an understanding of accessing and displaying data."

LOREM

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.