About the Course
This online course will provide you with the techniques and tools you need to turn insights into compelling narratives. Over eight weeks, you will learn the art of conveying data in a meaningful way to support stakeholder decision-making and drive action.
After completing the course, you will be able to:
- Identify which business needs can be addressed with data.
- Distill data into key points using reports, dashboards, stories, and infographics.
- Anticipate and manage questions from diverse audiences and stakeholders.
- Enhance decision-making by using appropriate cues and indicators for specific audiences.
Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.
Methodologies and Techniques:
Career Outlook
The global big data market is expected to grow to $229.4 billion by 2025, and an increasing number of organizations are in need of storytelling techniques—and data storytelling professionals—to communicate and visualize their data effectively. Nonprofits and Fortune 500 companies alike find this approach raises awareness of a brand, issue, product, or trend and inspires audiences to take action. Possessing both analytical skills and the ability to weave data into compelling narratives, data storytellers and visualization specialists are prized by enterprises that want to maximize their data’s value.
- Analytics Specialist
- Business Analyst
- Data Analyst
- Data Architect
- Data Engineer
- Data Modeler
- Data Storyteller
- Data Visualizer
- Database Administrator
- Digital Analytics Insights Specialist
- Insight Analyst
- Insight Specialist
- Machine Learning Engineer
- Software Engineer
- Statistician
Meet Your Instructor
These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.
Rebeca Pop, MA
Founder of Vizlogue
Bridget Sheahan, MBA, CFA
Vice President of Analytics and Insights, Vericast
Bridget Sheahan works as the VP of Analytics and Insights at Vericast, where she leads an analytics consulting team. She earned an MBA from the University of Pittsburgh’s Katz Graduate School of Business.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
Student Feedback
"This course is the best among the data storytelling offerings. It takes a deep dive through real-world exercises and case studies for reference. You will combine storytelling and critical thinking with an understanding of accessing and displaying data."
LOREM
