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About the Program
This online program will provide you with the techniques and tools you need to turn insights into compelling narratives. Over eight weeks, you will learn the art of conveying data in a meaningful way to support stakeholder decision-making and drive action.
You Will Learn To:
- Translate data into economic value while assessing effective data visualization strategies that link insights to business objectives
- Analyze data to determine patterns, key insights, action items, and storytelling potential
- Describe the key elements of a successful data story: knowing one’s audience, defining a goal, maintaining engagement, and being explicit about the takeaways
- Identify where and how a data story achieves its intended goals and where it can be optimized
- Use imaging tools to create data visualizations that align with the needs of the data story
- Identify which business needs can be addressed with data
- Distill data into key points using reports, dashboards, stories, and infographics
- Anticipate and manage questions from varied audiences
- Enhance decision-making by using appropriate cues and indicators for specific audiences
After successfully completing the course, you will receive a credential certified by the University of Chicago.
Methodologies and Techniques:
Career Outlook
61
KThe average salary for an insight analyst in the United States.
Source: Payscale
22
Xis how much more likely we are to remember a fact when wrapped in a story.
Source: Forbes
226.4
Bis the projected big data market revenue total by 2025.
Source: Markets and Markets
- Analytics Specialist
- Business Analyst
- Data Analyst
- Data Architect
- Data Engineer
- Data Modeler
- Data Storyteller
- Data Visualizer
- Database Administrator
- Digital Analytics Insights Specialist
- Insight Analyst
- Insight Specialist
- Machine Learning Engineer
- Software Engineer
- Statistician
Meet Your Instructor
These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.
Bridget Sheahan, MBA, CFA
Vice President of Analytics and Insights, Vericast
Bridget Sheahan works as the VP of Analytics and Insights at Vericast, a global media and marketing services company. She leads teams that work with companies of all sizes and verticals to create, innovate, and consult on marketing strategy. Prior to her current role, Sheahan held a number of analytics-related and marketing positions at retail, automotive, and financial companies.
She earned a BA from Colgate University and an MBA from the University of Pittsburgh’s Katz Graduate School of Business.
Rebeca Pop, MA
Strategic Data Storytelling Co-Instructor
Rebeca Pop is the founder of Vizlogue and an expert in data storytelling and visualization. She has delivered presentations to over 3,500 participants worldwide. Her training approach is grounded in understanding adult learning strategies and combines hands-on exercises with feedback sessions and real-life examples.
Pop has a decade of experience in marketing science and analytics at media agencies across industries. She has published thought leadership articles on Everviz.com, the Data Visualization Society’s Nightingale, and the UN blog. She earned her MA from the University of Oklahoma.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.