Enroll this week to receive a 10% tuition reduction
About the Course
Over an eight-week period, the course will reveal the biases and volatility inherent to the human decision-making process in finance.
You will learn to:
- Describe concepts such as utility, probability weighting, the certainty effect, survivorship bias, risk, gains, and losses
- Explain the causation/correlation error, the mental error in probability weighting, the consequences of the anchoring bias, overtrading due to overconfidence, the equity premium puzzle, and active vs. passive mutual funds
- Evaluate subjective vs. absolute probabilities, overconfidence as the “mother of all biases,” and the framing and reversal of preferences
After completing the course, you will be able to:
- Understand the psychology behind financial decisions made by business leaders and investors
- Neutralize relevant biases
- Make and encourage better financial decisions
- Explain the consumer choice theory
- Differentiate between mental models related to behavioral finance
Career Outlook
Diverse market anomalies, especially those related to the stock market, can be explained through psychological biases and influences. At a time of increased uncertainty and market volatility, behavioral finance is growing in practice. Advisors seek to incorporate this analysis into their wealth management processes to improve the client experience, deepen relationships, and deliver better results.
78
kis the average annual base pay for an investment advisor
Source: Glassdoor
4
is the position of social/behavioral scientist in the ranking of emerging finance roles
Source: Tech Wire Asia
81
%is the percentage of financial advisors that are using behavioral finance techniques
Source: Charles Schwab Asset Management
- Behavioral Economics Researcher
- Behavioral Scientist
- Consultant
- Financial Analyst
- Financial Associate
- Investment Manager
- Personal Financial Advisor
Meet Your Instructor

George Dan founded User Nudge, Inc. as part of a lifelong journey to understand human decisions. Leveraging behavioral science, the company focuses on how those using online interfaces make decisions. Dan earned his MBA from Chicago Booth in 2008.

Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
Student Feedback

"This course opens your mind to new ways of seeing things—not just investments but daily routines and activities. I will be applying this knowledge to personal investments and in my work, namely in asset purchases and smarter decision-making."
Enrique Allende Cano

"I was delighted with the dynamics of the course. The updated and current topics and the instructor's support and personalized feedback exceeded my expectations."
Graciela Yasmin Troll Gasco

"As an entrepreneur dedicated to taking companies public and seeking capital, the knowledge I have acquired will undoubtedly be important in dealing with retail and institutional investments."
Aurelio Useche