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The Psychology of Finance

Psychology influences investors’ and financial analysts’ behavior and impacts market outcomes. Understand the thinking behind money management and financial trading.

Limited spots. Enroll now.

About the Course

Over an eight-week period, the course will reveal the biases and volatility inherent to the human decision-making process in finance.

You will learn to:

  • Describe concepts such as utility, probability weighting, the certainty effect, survivorship bias, risk, gains, and losses
  • Explain the causation/correlation error, the mental error in probability weighting, the consequences of the anchoring bias, overtrading due to overconfidence, the equity premium puzzle, and active vs. passive mutual funds
  • Evaluate subjective vs. absolute probabilities, overconfidence as the “mother of all biases,” and the framing and reversal of preferences
  • Understand the psychology behind financial decisions made by business leaders and investors
  • Neutralize relevant biases
  • Make and encourage better financial decisions
  • Explain the consumer choice theory
  • Differentiate between mental models related to behavioral finance
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Career Outlook

Diverse market anomalies, especially those related to the stock market, can be explained through psychological biases and influences. At a time of increased uncertainty and market volatility, behavioral finance is growing in practice. Advisors seek to incorporate this analysis into their wealth management processes to improve the client experience, deepen relationships, and deliver better results. 




is the average annual base pay for an investment advisor 

Source: Glassdoor 



is the position of social/behavioral scientist in the ranking of emerging finance roles 

Source: Tech Wire Asia 



is the percentage of financial advisors that are using behavioral finance techniques 

Source: Charles Schwab Asset Management 

  • Behavioral Economics Researcher
  • Behavioral Scientist
  • Consultant
  • Financial Analyst
  • Financial Associate
  • Investment Manager
  • Personal Financial Advisor

Meet Your Instructors

instructor George Dan

George Dan, MBA

 Founder and CEO, User Nudge, Inc. 

George Dan founded User Nudge, Inc. as part of a lifelong journey to understand human decisions. Leveraging behavioral science, the company focuses on how those using online interfaces make decisions. Dan earned his MBA from Chicago Booth in 2008. 

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Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind.  Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

Student Feedback

"This course opens your mind to new ways of seeing things—not just investments but daily routines and activities. I will be applying this knowledge to personal investments and in my work, namely in asset purchases and smarter decision-making."

"I was delighted with the dynamics of the course. The updated and current topics and the instructor's support and personalized feedback exceeded my expectations."

"As an entrepreneur dedicated to taking companies public and seeking capital, the knowledge I have acquired will undoubtedly be important in dealing with retail and institutional investments."

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.