Limited spots.
About the Course
The University of Chicago’s eight-week Web Analytics course will prepare you to oversee online business performance confidently by mastering concepts like attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals. Now more than ever, it is important to understand the technical aspects of web analytics and establish a dialogue between stakeholders.
You Will Learn To:
- Communicate with all stakeholders about web analytics.
- Describe your audience, the customer journey, and the importance and complexity of expressing your brand online.
- Optimize SEO and SEM to drive traffic to your brand.
- Perform a full web audit and extract insights from your web analytics platform.
- Design dashboards in line with best practices and, produce impactful presentations to share your insights and recommendations with managers and peers.
After successfully completing the course, you will receive a credential certified by the University of Chicago.
Methodologies and Techniques:
Career Outlook
In the ever-evolving landscape of web analytics, professionals are at the forefront of harnessing data to drive strategic decision-making for online businesses. With the exponential growth of digital platforms, the demand for skilled web analysts continues to surge, offering abundant career opportunities across various industries. As companies increasingly prioritize their online presence, mastering web analytics unlocks insights into consumer behavior and ensures competitiveness and success in the digital realm.
109
k18.47
%The projected CAGR of the web analytics industry from 2024 to 2029.
Source: Mordor Intelligence
- Business Analyst
- Consultant
- Data Analyst
- Marketing Analyst
- Project Manager
- Web Analyst
- Web Developer
- Web Specialist
Meet Your Instructor
David Cameron, MSc
Data and Marketing Analytics Expert
Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He worked at Nielsen Holdings, the global measurement and data analytics company, serving in vice-presidential roles in data science, customer segmentation, and statistical methodology.
Cameron takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation. He earned an MSc in Applied Statistics from the Ohio State University and a BSc in Applied Mathematics and Computer Science from the University of Detroit Mercy.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have the opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
What Our Participants Say
As the manager responsible for the company’s e-commerce, I now feel better prepared, even for conversations with vendors and agencies that provide SEM/SEO/CRM services. I want to create goals, KPIs, and monitoring dashboards that enable me to gain a managerial vision of the investments and results of each tool and digital channel and drive better results for the company.
Anonymous
The course content is great, and the TA was always available and gave us interesting feedback.
Clarice Chiquetto
Marketing and Communications Consultant at Chiquetto Comunica
Brazil, June 2021
