Limited spots. Enroll now.
About the Course
With a highly-practical approach, this course includes case studies, essential readings, and instructor guidance that will help you become familiar with web analytics that you can immediately apply. Now more than ever, it is important to understand the technical aspects of web analytics and to be able to establish a dialogue between stakeholders.
You Will Learn To:
- Communicate with all stakeholders about web analytics
- Understand your audience, what a customer journey is, and the importance and complexity of expressing your brand online
- Optimize SEO and SEM to drive traffic to your brand
- Perform a full web audit and extract insights from your web analytics platform
- Design dashboards in line with best practices and produce impactful presentations to share your insights and recommendations with managers and peers
- Be proficient in digital measurement and analytics and complete a full website audit
- Increase your awareness regarding customer behavior and intent
- Know common KPIs and map them to your online objectives
- Create a well-thought web experience for users, including an easily discoverable web presence
- Measure the impact of your online presence and create actionable dashboards
- Identify means of improving the customer experience, providing recommendations for optimization and continuous development
- Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network
Methodologies and Techniques:
Career Outlook
- Business Analyst
- Consultant
- Data Analyst
- Marketing Analyst
- Project Manager
- Web Analyst
- Web Developer
- Web Specialist
Meet Your Instructors
Dave Cameron, MSc
Data and marketing analytics expert
Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
What Our Participants Say
As the manager responsible for the company’s e-commerce, I now feel better prepared, even for conversations with vendors and agencies that provide SEM/SEO/CRM services. I want to create goals, KPIs, and monitoring dashboards that enable me to gain a managerial vision of the investments and results of each tool and digital channel and drive better results for the company.
Anonymous
The course content is great, and the TA was always available and gave us interesting feedback.
Clarice Chiquetto
Marketing and Communications Consultant at Chiquetto Comunica
Brazil, June 2021
