The University of Chicago-logo-1

Web Analytics

Amplify your online presence and improve the customer experience

Limited spots.

About the Course

The University of Chicago’s eight-week Web Analytics course will prepare you to oversee online business performance confidently by mastering concepts like attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals. Now more than ever, it is important to understand the technical aspects of web analytics and establish a dialogue between stakeholders.

You Will Learn To:

  • Communicate with all stakeholders about web analytics.
  • Describe your audience, the customer journey, and the importance and complexity of expressing your brand online.
  • Optimize SEO and SEM to drive traffic to your brand.
  • Perform a full web audit and extract insights from your web analytics platform.
  • Design dashboards in line with best practices and, produce impactful presentations to share your insights and recommendations with managers and peers.


After successfully completing the course, you will receive a credential certified by the University of Chicago.


Methodologies and Techniques:

Request for Information

Career Outlook

In the ever-evolving landscape of web analytics, professionals are at the forefront of harnessing data to drive strategic decision-making for online businesses. With the exponential growth of digital platforms, the demand for skilled web analysts continues to surge, offering abundant career opportunities across various industries. As companies increasingly prioritize their online presence, mastering web analytics unlocks insights into consumer behavior and ensures competitiveness and success in the digital realm.




The average annual base pay for a web analytics manager in the United States.

Source: Glassdoor





The estimated value of the web analytics market by 2029.

Source: Mordor Intelligence



The projected CAGR of the web analytics industry from 2024 to 2029.

Source: Mordor Intelligence

  • Business Analyst
  • Consultant
  • Data Analyst
  • Marketing Analyst
  • Project Manager
  • Web Analyst
  • Web Developer
  • Web Specialist

Meet Your Instructor

instructor Dave Cameron

David Cameron, MSc

Data and Marketing Analytics Expert

Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He worked at Nielsen Holdings, the global measurement and data analytics company, serving in vice-presidential roles in data science, customer segmentation, and statistical methodology.

Cameron takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation. He earned an MSc in Applied Statistics from the Ohio State University and a BSc in Applied Mathematics and Computer Science from the University of Detroit Mercy.

img entrance U-Chicago

Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Courses combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have the opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

What Our Participants Say

As the manager responsible for the company’s e-commerce, I now feel better prepared, even for conversations with vendors and agencies that provide SEM/SEO/CRM services. I want to create goals, KPIs, and monitoring dashboards that enable me to gain a managerial vision of the investments and results of each tool and digital channel and drive better results for the company.


The course content is great, and the TA was always available and gave us interesting feedback.

Clarice Chiquetto

Marketing and Communications Consultant at Chiquetto Comunica

Brazil, June 2021

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.