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Date

November 9, 2021

Tuition

USD $2,500

Duration

Eight weeks
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    Language

    This course is offered in English and Spanish

Course Format

Online learning with live, interactive sessions

Instructor

Philippe Geyskens, PhD;
Marketing Analytics: From Strategy to Results, Web Analytics, the University of Chicago

Marketing Analytics: From Strategy to Results

While many marketing teams invest heavily in analytics, only a few get the results they expect. Learn the language of data and analytics to improve how you implement and communicate results-oriented decisions.

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Are You a Marketing Professional Looking to Create a Data-Driven Department?

Designed for marketers, managers, and leaders, this course gives its participants a deeper understanding of how to use data analytics to improve their organization’s marketing strategy. Although previous marketing experience is advisable, this course is suitable for anyone interested in advancing their analytical acumen, regardless of industry, job function, or management level. It is also aimed at those who would like to pursue or transition into marketing leadership positions, strategy, or building and supervising marketing teams.

Meet Your Instructor

Philippe Geyskens, PhD
Marketing Analytics: From Strategy to Results, the University of Chicago

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As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spend to business result. A digital expert, Geyskens brings over twenty years of experience leading analytic teams across quantitative marketing projects for Fortune 500 companies such as Allstate, General Motors, Sears, and T.J. Maxx, ranging from market mix modeling and multi-channel attribution to CRM analytics. Geyskens holds an MBA from Northwestern University’s Kellogg School of Management and a PhD in Civil Engineering from the K.U. Leuven in Belgium. He was also awarded the Belgian government’s Medal for the Performing Arts.

Career Outlook

The US Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at the above-average rate of 8.1%, creating 26,000 new jobs over the next eight years. Significant new growth areas include digital marketing, multichannel marketing, and e-commerce—positions that did not exist in the early 2000s.

To succeed, marketing professionals need to immerse themselves in the digital world. Digital spending continues to increase exponentially, and technical and analytical skills have become the key to employability.

#9

The ranking of Market Research Analyst in US News and World Report’s 2021 Best Business Jobs

14%

The CAGR of the marketing analytics market over the next five years

Potential Job Titles for Marketing Analytics Professionals

  • Account Manager
  • Advertising Manager
  • Business Analyst
  • Business Development Analyst
  • Digital Brand Manager
  • Digital Marketing Analyst
  • Market Research Analyst
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Manager
  • Promotions Manager