Marketing Analytics for Leaders

While many marketing teams invest heavily in analytics, only a few get the results they expect. Learn the language of data analytics and improve how you implement data-driven

About the Course

Our eight-week course focuses on core aspects of marketing analytics, types of data, modeling and collection, tests and models, delving into customer data, data storytelling, building a data-driven culture, and the future of data analytics.

You Will Learn To:

Understand the core principles of data analytics and the connection with marketing strategies.
Leverage data to create strategic competitive advantages.
Apply data-driven strategies to lead marketing and organizational initiatives.
Improve understanding of customers through analysis and insights.
Communicate and act on results through data storytelling.
Find, extract, organize, and describe data to support decision-making.

You Will Be Able To:

Apply your new skills and tools to review and analyze data.
Leverage data to improve marketing and financial results.
Present strategic recommendations on positioning, pricing, and target audiences to drive growth.
Play an active role in creating a data-driven culture for your organization.
Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network.

Request for Information

UCH-MAC-ENG

https://online.professional.uchicago.edu/collaborations-typ/

Career Outlook

$

141

k

The median pay for advertising, promotions, and marketing managers in the US

#9

The ranking of Market Research Analyst in US News and World Report’s 2021 Best Business Jobs

14%

The CAGR of the marketing analytics market over the next five years

Potential Job Titles for Marketing Analytics Professionals

Account Manager
Advertising Manager
Business Analyst
Business Development Analyst
Digital Brand Manager
Digital Marketing Analyst
Market Research Analyst
Marketing Analyst
Marketing Data Analyst
Marketing Manager
Promotions Manager

Meet Your Instructors

As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spend to business result. A digital expert, Geyskens brings over twenty years of experience leading analytic teams across quantitative marketing projects for Fortune 500 companies such as Allstate, General Motors, Sears, and TJ Maxx, ranging from market mix modeling and multi-channel attribution to CRM analytics. Geyskens holds an MBA from Northwestern University’s Kellogg School of Management and a PhD in Civil Engineering from the K.U. Leuven in Belgium. He was also awarded the Belgian government’s Medal for the Performing Arts.

Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.