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USD $2,500


Eight weeks
  • null


    This program is offered in English and Spanish

Program Format

Online learning with live, interactive sessions


Dave Cameron, BS, MSc;
Predictive Analytics for Marketing, the University of Chicago

Predictive Analytics for Marketing

The fact that consumers have more choices than ever before translates into relentless competition among retailers, service providers, and vendors. Predictive analytics can help marketers stay ahead of the game through a deeper understanding of consumer behaviors, desires, and trends. This kind of analysis leverages AI and machine learning to extract the insights generated through algorithms, data sets, and models to predict future behaviors and inform more effective marketing strategies.

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Are You a Professional Looking to Upskill in Your Analytics Marketing Techniques?

This program is designed for those interested in advancing their analytical acumen within the marketing discipline, regardless of industry, job function, or management level. Marketers, prospective marketers, managers, and leaders who want to leverage analytic techniques to measure and improve marketing performance will benefit from the course.

Meet the Instructor

Dave Cameron, BS, MSc
Predictive Analytics for Marketing, the University of Chicago

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Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical and product innovation, data-driven performance marketing, and attribution modeling for consumer acquisition, retention, and profit.

He spent over twelve years at Nielsen Holdings, the global measurement and data analytics company, where he served in vice presidential roles in data science, customer segmentation, and statistical methodology. His prior positions include working as the director of data solutions at Merkle, a global performance marketing agency, and his role as the manager of target marketing for Ameritech (now AT&T).

Cameron takes a strategic and pragmatic approach to solving challenging data problems, as well as balancing learning and innovation with efficiency and automation.

Career Outlook

As consumers increasingly opt for having what they want, when they want it, marketers are turning to predictive analytics to stay a step ahead and foresee their preferences. It is no surprise that the predictive analytics market is growing at a CAGR of 24.5% and is expected to generate revenue of around 22.1 billion by the end of 2026. Today’s organizations want data-savvy marketing talent who know how to make sense of the growing volumes of information and ultimately drive sales. More than 380,000 marketing job listings were posted over the past year on LinkedIn.


The average salary for jobs that require predictive analytics and modeling skills in the US

Potential Job Titles in Marketing-Applied Predictive Analytics

  • Brand Analytics Manager
  • Chief Marketing Officer
  • Content Marketing Specialist
  • Customer Insights and Analytics Consultant
  • Customer and Marketing Analytics Manager
  • Data Engineer
  • Data Scientist
  • Digital Marketing Manager
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Director
  • Marketing Manager
  • Predictive Analyst
  • Predictive Analytics Consultant
  • Predictive Analytics Specialist