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November 9, 2021


USD $2,500


Eight weeks
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    This course is offered in English, Spanish, and Portuguese

Course Format

Online learning with live, interactive sessions


George Dan, MBA, Co-Founder and COO of User Nudge, Inc.;
the Psychology of Finance;
the University of Chicago

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The Psychology of Finance: Understanding Investor and Market Dynamics

Global stock markets are constantly fluctuating; one day stocks are up, and the next day they are dramatically lower. But what exactly impacts supply and demand?

Behavioral finance is the study of psychological influences on the behavior of investors and financial analysts and how it impacts market outcomes. The University of Chicago’s eight-week course on the psychology of finance will help you understand the thinking behind money management and financial trading.

Are You a Professional Working in a Finance Role?

If you consider yourself to be a business person, professional, or emerging leader working in a management position for a financial institution or general business management, this course will teach you the fundamental concepts of behavioral finance.

Meet the Instructor

George Dan, MBA
George Dan, MBA, Co-Founder and COO of User Nudge, Inc.; the Psychology of Finance; the University of Chicago

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Chief Behavioral Officer and Co-Founder at User Nudge, Inc., a startup that applies behavioral science and data science to solve business problems in interface design and product operations.

Career Outlook

Behavioral finance proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners. All types of market anomalies, especially those related to the stock market, can be explained through these psychological behaviors. In a time of increased uncertainty and market volatility, behavioral finance is rapidly growing in practice. Advisors seek to incorporate this analysis into their wealth management processes to improve the client experience, deepen relationships, and deliver better results. In a recent survey targeted at financial advisors, 81% of them said they were using behavioral finance techniques to build their clients’ portfolios and communicate with them.

Potential Job Titles in Behavioral Finance

  • Behavioral Economics Researcher
  • Behavioral Scientist
  • Consultant
  • Financial Analyst
  • Financial Associate
  • Investment Manager
  • Personal Financial Advisor

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