Limited spots. Enroll now.
About the Course
Our eight-week, online course will teach you how to optimally analyze data, estimate campaign effectiveness, segment and size markets, and use predictive modeling to forecast customer lifetime value. Additionally, its holistic approach will enable marketing and sales teams to create better and more effective marketing campaigns, execute cross-selling and up-selling more efficiently, and provide improved customer relations.
You Will Learn To:
- Leverage data to target the right audience
- Appropriately segment audiences for optimal contact strategy
- Measure the impact of marketing campaigns
- Predict future customer purchases
- Forecast Customer Lifetime Value (CLV)
- Effectively find and evaluate both internal and external sources of data
- Develop skills to determine whether to acquire an “off-the-shelf” segmentation or build a customer segmentation in-house
- Construct predictive equations for setting appropriate campaign sizing to meet financial targets
- Recommend the product mix to be used for marketing to each customer or prospect
- Measure individual campaigns toward long-term customer value
- Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network
Career Outlook
- Brand Analytics Manager
- Chief Marketing Officer
- Content Marketing Specialist
- Customer Insights and Analytics Consultant
- Customer and Marketing Analytics Manager
- Data Engineer
- Data Scientist
- Digital Marketing Manager
- Marketing Analyst
- Marketing Data Analyst
- Marketing Director
- Marketing Manager
- Predictive Analyst
- Predictive Analytics Consultant
- Predictive Analytics Specialist
Meet Your Instructors
Dave Cameron, MSc
Data and marketing analytics expert
Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
