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Predictive Analytics for Marketing

Apply analytics techniques to measure and improve marketing performance and stay ahead of the game through a deeper understanding of consumer behaviors, desires, and trends

Sobre o curso

Our eight-week, online course will teach you how to optimally analyze data, estimate campaign effectiveness, segment and size markets, and use predictive modeling to forecast customer lifetime value. Additionally, its holistic approach will enable marketing and sales team to create better and more effective marketing campaigns, execute cross-selling and up-selling more efficiently, and provide improved customer relations.

Você aprenderá a:

  • Leverage data to target the right audience
  • Appropriately segment audiences for optimal contact strategy
  • Measure the impact of marketing campaigns
  • Predict future customer purchases
  • Forecast Customer Lifetime Value (CLV)

Ao completar o curso, você poderá:

  1. Effectively find and evaluate both internal and external sources of data
  2. Develop skills to determine whether to acquire an “off-the-shelf” segmentation or build a customer segmentation in-house
  3. Construct predictive equations for setting appropriate campaign sizing to meet financial targets
  4. Recommend the product mix to be used for marketing to each customer or prospect
  5. Measure individual campaigns toward long-term customer value
  6. Be awarded a certificate of completion from the University of Chicago and become part of the UChicago network

Para mais informações

Perspectiva de carreira

$

199
mil

The average salary for jobs that require predictive analytics and modeling skills in the US

  • Brand Analytics Manager
  • Chief Marketing Officer
  • Content Marketing Specialist
  • Customer Insights and Analytics Consultant
  • Customer and Marketing Analytics Manager
  • Data Engineer
  • Data Scientist
  • Digital Marketing Manager
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Director
  • Marketing Manager
  • Predictive Analyst
  • Predictive Analytics Consultant
  • Predictive Analytics Specialist

Conheça seus instrutores

dave cameron
Dave Cameron, MSc
Data and marketing analytics expert

Dave Cameron is a seasoned data science and marketing analytics leader in both the corporate and start-up spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical and product innovation, data-driven performance marketing, and attribution modeling for consumer acquisition, retention, and profit. He spent over twelve years at Nielsen Holdings, the global measurement and data analytics company, where he served in vice presidential roles in data science, customer segmentation, and statistical methodology. His prior positions include working as the director of data solutions at Merkle, a global performance marketing agency, and his role as the manager of target marketing for Ameritech (now AT&T). Cameron takes a strategic and pragmatic approach to solving challenging data problems by balancing learning and innovation with efficiency and automation. He earned an MSc in Applied Statistics from Ohio State and a BSc in Applied Mathematics in Computer Science from the University of Detroit Mercy.

University of Chicago

“Ao envolver diretamente os alunos no desafio de garantir os dados corretos e explorar potenciais soluções, impulsionamos habilidades fundamentais para entregar resultados tangíveis aos clientes.”

Greg Green – doutor em matemática, professor associado e instrutor do programa “Inteligência artificial e Data Science para líderes”.

Metodologia e aprendizagem a distância

Nossos cursos de aprendizagem online são criados para apoiar seu objetivo específico de desenvolvimento pessoal. Os cursos combinam a aprendizagem on-line com sessões interativas ao vivo, a fim de reforçar suas competências e otimizar o seu tempo. Combinamos a teoria acadêmica e o conhecimento empresarial com a aplicação prática e real. Por meio das sessões on-line, você terá a oportunidade de interagir com os instrutores da Universidade de Chicago e os seus parceiros.

Inscreva-se agora

Você está preparado para dar um passo adiante e mergulhar em uma nova experiência de aprendizado? Clique no botão abaixo para fazer a inscrição online ou agende uma ligação para solicitar mais informações. Inscreva-se agora para obter conhecimentos e habilidades valiosos que impulsionarão sua carreira.

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