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Predictive Analytics for Marketing

Apply analytics techniques to improve marketing performance.

Limited spots.

About the Course

The University of Chicago’s online Predictive Analytics for Marketing course teaches you how to analyze data, gauge campaign effectiveness, segment and size markets, and use predictive modeling to forecast customer lifetime value. Additionally, its holistic approach will enable marketing and sales teams to create better and more effective marketing campaigns, execute cross-selling and upselling more efficiently, and provide improved customer relations.

You Will Learn To:

  • Leverage data to target the right audience.
  • Segment audiences for optimal contact strategy
  • Measure the impact of marketing campaigns.
  • Predict future customer purchases.
  • Forecast Customer Lifetime Value (CLV).


After successfully completing the course, you will receive a credential certified by the University of Chicago.

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Career Outlook

As consumers increasingly opt for having what they want when they want it, marketers are turning to predictive analytics to stay a step ahead and foresee their preferences. Today’s organizations want data-savvy marketing talent equipped to make sense of the growing volumes of information and ultimately drive sales. Over the past year, more than 380,000 marketing job listings were posted on LinkedIn.




The median pay for advertising, promotions, and marketing managers in the United States.

Source: U.S. Bureau of Labor Statistics



The ranking of market research analyst in U.S. News and World Report’s 2024 Best Business Jobs.

Source: U.S. News & World Report L.P.




The CAGR of the marketing analytics market over the next five years

Source: Mordor Intelligence

  • Brand Analytics Manager
  • Chief Marketing Officer
  • Content Marketing Specialist
  • Customer Insights and Analytics Consultant
  • Customer and Marketing Analytics Manager
  • Data Engineer
  • Data Scientist
  • Digital Marketing Manager
  • Marketing Analyst
  • Marketing Data Analyst
  • Marketing Director
  • Marketing Manager
  • Predictive Analyst
  • Predictive Analytics Consultant
  • Predictive Analytics Specialist

Meet Your Instructors

These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.

instructor Dave Cameron

David Cameron, MSc

Data and Marketing Analytics Expert

Dave Cameron has over twenty-five years of experience in data science and predictive analytics. He worked at Nielsen Holdings, the global measurement and data analytics company, serving in vice-presidential roles in data science, customer segmentation, and statistical methodology.

Cameron takes a strategic and pragmatic approach to solving challenging data problems, balancing learning and innovation with efficiency and automation. He earned an MSc in Applied Statistics from the Ohio State University and a BSc in Applied Mathematics and Computer Science from the University of Detroit Mercy.

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Do you have questions?

The University of Chicago Approach to Online Learning

Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.

“By directly involving students in the challenge of securing the right data and exploring potential solutions, we’re equipping them with the foundational skills required to deliver tangible results to clients.”

Register Now

Are you ready to take a leap forward and immerse yourself in a new learning experience? Register online or schedule a call to request more information. Enroll now and gain valuable knowledge and skills that will boost your career to the next level.