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About the Course
Delivered in a live, executive format that maximizes your time with your instructor and peers, this course teaches you to think critically and systematically about the value and risk of generative AI in business.
Course topics weave an in-depth understanding of this technology together with real-world business cases in four pivotal areas where generative AI excels—customer service automation and personalization, supply chain management, marketing and sales, and engineering support.
After completing the course, you will be able to:
- Evaluate the business case for adopting generative AI in a range of domains, including marketing, supply chain, customer service, and engineering.
- Determine whether generative AI is a viable solution in a variety of business contexts.
- Develop your own roadmap for incorporating generative AI within your organization, including milestones, performance measurements, a resourcing plan, and a risk-mitigation strategy.
- Earn a credential certifying completion from the University of Chicago and become part of the UChicago network.
Earn a credential certifying completion from the University of Chicago and become part of the UChicago network.
Models You Will Explore:
- Bard
- Bing Image Creator
- ChatGPT
- DALL-E
- Midjourney
- Perplexity
Career Outlook
As a tool of infinite capabilities, generative AI’s potential is poised to revolutionize whole industries. Already transforming the way we create art, music, and content, this cutting-edge technology is disrupting education, healthcare, logistics, manufacturing, product development, and more. The leaders of tomorrow will be those who understand generative AI’s potential today, successfully leveraging it to their organizations’ competitive advantage. Learning to adapt and embrace generative AI will help you navigate a rapidly expanding job market that requires skills in this emerging technology.
1
The position of generative AI among technologies most likely to impact business significantly.
Source: Cisco (2023)
25
%Of surveyed C-suite executives say they are using generative AI business tools.
Source: QuantumBlack AI by McKinsey (2023)
21
XThe increase in shares of global English-language job postings related to AI technologies such as GPT or ChatGPT since November 2022.
Source: LinkedIn’s Future of Work Report—AI at Work (2023)
- AI Art Director (Generative Techniques)
- AI Content Creator/Writer
- AI Developer (Generative Models)
- Augmented Reality (AR) Experience
- Developer(Generative AI)
- Creative AI Artist/Designer
- Data Scientist (Virtual Modeling)
- Deep Learning Specialist (Generative Algorithms)
- Generative AI Consultant
- Generative AI Ethicist/Ethics Analyst
- Generative AI Product Manager
- Generative Model Architect
- Inventory Manager
- Logistics/Transportation Manager
- Machine Learning Engineer (Generative AI)
- Natural Language Processing (NLP) Engineer(Generative AI)
- Sourcing Manager
- Supply Chain Project Manager
- Virtual Reality (VR) Experience Developer (Generative AI)
Meet Your Instructors
Patrick McQuillan, MBA
Analytics Executive and Strategy Consultant
Patrick McQuillan is passionate about data as a tool for change and decision-making. He has held leadership roles, most recently as the Global Head of Data Governance and Operational Effectiveness at Wayfair. Previously, he led international consulting teams to drive AI strategy and technology enablement for Fortune 100, government, and higher education clients.
A sought-after subject matter expert in data governance, business intelligence, and AI strategy, McQuillan earned an MBA from the University of Oxford and a Bachelor of Economics and International Affairs from Northeastern University.
Do you have questions?
The University of Chicago Approach to Online Learning
Our online learning programs are crafted with your specific needs in mind. Programs combine e-learning with live, interactive sessions to strengthen your skill set while maximizing your time. We couple academic theory and business knowledge with practical, real-world application. Through online learning sessions, you will have an opportunity to grow your professional network and interact with University of Chicago instructors and your classmates.
What Our Participants Say
“I have identified areas (design, operations, manufacturing, supply chain) where we can implement generative AI in our organization. The coursework helped me prepare the strategy needed to engage other leaders and digital teams in strategy discussions. I was also able to share the learnings with other leaders within my organization, and we will implement a pilot generative AI solution within our supply chain area.”
“I liked the framework for thinking about how to address opportunities along with the risk governance required to support the AI opportunity.”
"The instructors' clear explanations and hands-on guidance made complex concepts accessible. I plan to use this knowledge immediately in streamlining and elevating my work with texts. Generative AI tools have become part of my day-to-day activities, and I'm anxious to learn more."
