Marketing

The University of Chicago’s marketing suite spans a range of disciplines, and each program is designed to empower you with the theoretical and technical knowledge for success in today’s competitive, customer-centric landscape. Whether you are looking to embark on a career in marketing or bolster your digital skill set, UChicago’s world-class faculty and industry experts will provide you with solid conceptual frameworks and the cutting-edge tools you need to thrive in the modern marketing industry.

Programs of Marketing

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Big Data in Marketing

Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.

Start date to be determined

Web Analytics

Identify relevant information to extract actionable insights. Collecting, tracking, analyzing, and optimizing web usage are key to improving business outcomes and market research.

Start date to be determined

Consumer Behavior and Marketing Strategy

This course focuses on acquiring a deep understanding of the consumer and reframes data techniques as tactical tools to use within the context of social science theory.

Start date to be determined

Predictive Analytics for Marketing

Apply analytics techniques to measure and improve marketing performance and stay ahead of the game through a deeper understanding of consumer behaviors, desires, and trends.

Start date to be determined

Data-Driven Content Marketing

Plan a content marketing approach with a variety of tactics to engage your audience and encourage them to amplify the brand’s reach, trust, reputation, and credibility.

Start Date: to be determined

Digital Marketing: Ethical Strategies for Success

Acquire the concepts, language, resources, and strategic insight you need to thrive as a marketer in the digital age.

Start Date: to be determined

Marketing Analytics for Leaders

While many marketing teams invest heavily in analytics, only a few get the results they expect. Learn the language of data analytics and improve how you implement data-driven.

Strength in Numbers

We’ve been providing top-tier professional education for more than 125 years. From our Nobel prize-winners to our vast alumni network, studying at the University of Chicago means joining a community with a long history of being extraordinary.

master’s programs

UChicago alumni worldwide

Nobel-Laureates affiliated with UChicago

global campuses and centers

115

countries represented

Nobel-Laureates affiliated with UChicago

Marketing

Programs of Marketing

Strength in Numbers

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