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Marketing

The University of Chicago’s marketing suite spans a range of disciplines, and each program is designed to empower you with the theoretical and technical knowledge for success in today’s competitive, customer-centric landscape. Whether you are looking to embark on a career in marketing or bolster your digital skill set, UChicago’s world-class faculty and industry experts will provide you with solid conceptual frameworks and the cutting-edge tools you need to thrive in the modern marketing industry.
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Programs of Marketing

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Discover the core conceptual frameworks and practical tools you need to manage, analyze, and activate existing and emerging data streams to elevate your marketing campaigns.

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Identify relevant information to extract actionable insights. Collecting, tracking, analyzing, and optimizing web usage are key to improving business outcomes and market research.

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This course focuses on acquiring a deep understanding of the consumer and reframes data techniques as tactical tools to use within the context of social science theory.

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Apply analytics techniques to measure and improve marketing performance and stay ahead of the game through a deeper understanding of consumer behaviors, desires, and trends.

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Plan a content marketing approach with a variety of tactics to engage your audience and encourage them to amplify the brand’s reach, trust, reputation, and credibility.

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Acquire the concepts, language, resources, and strategic insight you need to thrive as a marketer in the digital age.

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While many marketing teams invest heavily in analytics, only a few get the results they expect. Learn the language of data analytics and improve how you implement data-driven.

Strength in Numbers

We’ve been providing top-tier professional education for more than 125 years. From our Nobel prize-winners to our vast alumni network, studying at the University of Chicago means joining a community with a long history of being extraordinary.

76

master’s programs

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UChicago alumni worldwide

76

Nobel-Laureates affiliated with UChicago

5

global campuses and centers

115

countries represented

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Nobel-Laureates affiliated with UChicago

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